Role
UX/UI Designer
Timeline
3 Months
Platform
Desktop / Mobile
Tools
Figma
Maze
MiroOverview
The Challenge
Hunterra is a mobile companion app for hunters and outdoor enthusiasts, used by event designers, venue operators, and installation artists. I was brought in to lead a full UX redesign — the legacy product had grown organically for five years without a dedicated designer, resulting in an information architecture that confused even power users.
Research & Discovery
Key Findings
Users mentally organise their work by location first, then by scene — never by device type
The three most-used features were buried 3+ clicks deep; the most prominent menu items were rarely used
A single, consistent spatial hierarchy (Space → Zone → Scene → Fixture) resolved 80% of navigation confusion
Design Process
How We Got There
The first month was entirely structural — no visual design, just information architecture. I mapped all 94 distinct actions in the legacy app, clustered them by mental model, and proposed three alternative navigation structures. Stakeholder validation and a second round of card sorting narrowed these to one clear winner: Space-first navigation with contextual fixture panels.
With IA locked, I built a component library of 48 core components before designing a single screen. This discipline paid off — when the engineering team later added three new features, they required zero design debt to accommodate. The final prototype was tested with 18 participants, achieving 94% task success rate on the three primary workflows.
Final Design
The Solution
−40% task completion time across the three primary user workflows in moderated testing
−55% support ticket volume in the 60 days following launch, attributed to navigation improvements
+23 NPS points in the first post-launch survey cycle (from 18 to 41)
