Role
Graphic Designer
Timeline
8 Months
Platform
Desktop / Mobile
Tools
Illustrator
Photoshop
InDesignOverview
The Challenge
Ambienten VIP is a premium interior design and décor studio based in Brno. As their in-house graphic designer, I was responsible for the full suite of brand collateral — from client-facing proposals and lookbooks to signage systems, product labels, and social media templates. The brief was to elevate visual communication across all touchpoints to match the studio's positioning in the luxury segment.
Research & Discovery
Key Findings
The most cited reference by clients was restraint — less visual noise, more white space and craftsmanship
Proposals that included rendered mood board spreads converted significantly better than text-only documents
Consistency in paper weight and print finish mattered as much as the graphic design to the target client
Design Process
How We Got There
I began by establishing a restrained typographic system using a single serif family for headlines and a humanist sans for body copy. The colour palette was anchored in warm neutrals — off-whites, warm greys, and a single deep accent — derived directly from the studio's material palette of stone, linen, and dark wood.
I produced a library of 14 InDesign and PowerPoint templates covering proposals, lookbooks, signage specs, and social media content. Each template was built on a strict 12-column grid with locked margin guides, ensuring even non-designer staff could produce consistent output. Print files were standardised to ISO-compliant CMYK profiles across all formats.
Final Design
The Solution
14-template library covering proposals, lookbooks, signage, and social content
Reduced proposal production time from ~6 hours to under 90 minutes per document
Zero print-production errors in the 6 months following system adoption
